Hadong County Achieves “Remarkable Success” in Expanding Green Tea and Agricultural Products Market in Mexico and USA

Hadong County’s overseas market development delegation conducted impressive activities to enter the global market for Hadong green tea and agricultural specialties during their visit to Mexico and the United States from March 3 to 10. Through this visit, they strengthened their foundation for global market expansion by achieving tangible results, including opening the first Hadong Tea Room in Mexico, signing export agreements with large distributors and cafe franchises, and conducting promotional events and export agreements in Atlanta, USA.

Mexico City: Hadong Green Tea Launches Full-scale Attack on Latin American Market

On the first day of their Mexico City itinerary, the Hadong market development delegation successfully opened the first Hadong Tea Room at “Matcha Mio Cafe” located in the trendy La Condensa area, taking their first step into the Latin American market. The opening event was attended by local celebrities including actor Adrián Chávez, tea sommelier Edsa Ramirez, and author and tea columnist Mirell Riviello, who supported digital marketing efforts and heightened the atmosphere. They also held pop-up stores and tasting events for powdered green tea blended drinks and traditional roasted tea, widely promoting the excellent taste of Hadong green tea.

Hadong County signed an export agreement with “Buna”, a representative specialty coffee roastery in Mexico, agreeing to develop menus using Hadong green tea and pursue joint marketing to expand in the Mexican market. They also met with “La Comer”, a large Mexican distribution company, receiving a proposal to launch their own brand of Hadong powdered green tea products. La Comer’s premium distribution chain “City Market” is already displaying and selling various products using Hadong green tea.

Hadong County also negotiated with “Aeromexico”, agreeing to provide Hadong green tea as first-class in-flight meals on the Seoul-Mexico direct route, promote Hadong green tea using Aeromexico media, and operate Hadong tea culture experience programs for VIP customers and influencers.

Atlanta, USA: Expanding Distribution Network for Hadong Agricultural Products and Building International Exchange Network

The Hadong market development delegation visited Atlanta, USA, following Mexico, to conduct strategic activities to expand Hadong agricultural products in the US market until March 10. They held an export agreement ceremony at the Duluth branch of “Zion Market”, a representative Asian food mart chain. They also established a dedicated sales corner “Hadong Hall” for Hadong County agricultural products in cooperation with the Korean food distribution company “Woo Lae Oak Mall”.

The delegation visited the Korean American Chamber of Commerce in Georgia Atlanta to discuss cooperation methods for pioneering the US market for Hadong County agricultural products ahead of the 23rd World Korean Business Convention. They also visited Duluth City Hall near Atlanta to discuss exchange and cooperation plans with Mayor Greg Whitlock and city council members.

Mayor Ha Seung-chul proposed various cooperation plans including youth cultural experiences and exchange learning, mutual visits to festivals and operation of promotional halls, and expansion of agricultural product exports through his speech at the Duluth council. Duluth city officials promised active cooperation in response.

As the final schedule in Atlanta, Hadong County held a meeting with local urban and architectural experts to set the direction of urban policy, and through this, they were able to encounter similar cases of urban development in Suwanee and Duluth. They also confirmed the actual development status through field trips and discussed specific directions for urban development in Hadong County.

Mayor Ha Seung-chul proposed various cooperation plans through his speech at the Duluth council, including ▲youth cultural experiences and exchange learning ▲mutual visits to festivals and operation of promotional halls ▲expansion of agricultural product exports, and Duluth city officials promised active cooperation in response. As the final schedule in Atlanta, Hadong County held a meeting with local urban and architectural experts to set the direction of urban policy, and through this, they were able to encounter similar cases of urban development in Suwanee and Duluth. They also confirmed the actual development status through field trips and discussed specific directions for urban development in Hadong County. Particularly, a group of experts called N’geneers, active in the architecture and urban design fields in the southeastern United States, showed great interest in Hadong County’s compact attractive city concept and pledged to build a mutual cooperative relationship based on a memorandum of understanding with Hadong County.

*Original Article:하동군, 멕시코·미국서 녹차 등 농특산물 시장 개척 ‘눈부신 성과’ < 글로비즈 < 비즈·경제 < 기사본문 - KUBC **민영뉴스통신사 국제뉴스/lawyer009@naver.com