About KACCUSA

Empowering Korean American Businesses Nationwide

Logo & Color Guide

KACCUSA Official CI Guide

The Corporate Identity (CI) of the Korean American Chamber of Commerce USA (KACCUSA) visually expresses the identity, trustworthiness, and public credibility of the organization.

The logo is based on a harmonious structure inspired by the colors of the United States, symbolizing Korea–U.S. economic cooperation and the unity of the Korean American business community across the nation.

Symbol Structure & Meaning

Circular Shield Structure
A circular form derived from a shield motif, representing stability, protection, and institutional credibility.

Internal Graphic Pattern
A balanced combination of shapes and curves, symbolizing cooperation, unity, and the interconnected network of the Korean American economic community.

Outer Gear Shape
Represents the diligence of business owners, continuous economic activity, and an ongoing spirit of innovation.

Color Concept
The combination of Royal Blue and Heritage Red signifies partnership, trust, and harmony between Korea and the United States.

Primary Colors

Royal Blue
HEX: #25367A
RGB: 37, 54, 122
CMYK: 70, 56, 0, 52

Heritage Red
HEX: #9A1F24
RGB: 154, 31, 36
CMYK: 0, 80, 77, 40

Text Colors

Light Background
Main Text (Korean): #1F1F1F
Sub Text (English): #333333

Dark Background
Main Text (Korean): #FFFFFF
Sub Text (English): #B0B0B0

Usage Rules

Logo Usage Rules

The logo’s proportions, colors, and structural elements must not be altered.
Background colors must maintain clear legibility and visibility of the logo.
Adequate clear space must be maintained around the logo at all times.
The same CI standards must be applied consistently across all official documents, promotional materials, and websites.